Understanding Keyword Difficulty A Beginners Guide


What does keyword difficulty mean? It is an important concept you must consider when formulating your SEO or digital marketing strategy. Keyword difficulty is the relative difficulty a web page will have in ranking for a particular keyword or phrase in organic search results based primarily on the strength of the competition. In this informative article, we'll explore what keyword difficulty is, how it is calculated, and some numerous keyword research benefits of this essential metric.

Overview of Keyword Difficulty

Keyword difficulty is an important indicator in SEO that helps predict how well a website or page might rank in Google search. When it comes to keyword research, keyword difficulty reveals the competitive landscape of the SERPs, meaning the level of competition or difficultly of ranking for the chosen keyword. Keyword difficulty is an important metric to consider when selecting the keywords or deciding where to focus your online marketing effort.

How is Keyword Difficulty Assessed?

Keyword difficulty is measured on a scale of 0-100 with 0 being the easiest and 100 being the most competitive. The degree of difficulty is calculated using various metrics such as the number of competing websites, the quality of keywords, the relevance of keywords and their current ranking for the keyword, and so on. Generally, SEOs and marketers use the following scale to interpret keyword difficulty:

Keywords with a score of shorter than 30 are considered relatively easy to rank for. These keywords are usually short tail or conversational in nature and attendance to have a low search volume.

These keywords are moderately competitive and require more effort and strategy to rank for. Keywords in the medium range usually have higher search volumes and are slightly more conversational in nature.

These keywords are very competitive and require and complex SEO strategy and effort to rank for. These keywords have higher search volume and competition is usually fierce.

These are the most competitive keywords with scores higher than 80. These require significant amounts of effort to rank for and usually have very high search volume and competition.

Benefits of Keyword Difficulty

Now that you know what keyword difficulty is and how it is calculated, let's discuss the numerous benefits of this metric.

The major benefit of measuring keyword difficulty is it provide insight into the competitive landscape of the SERPs. Knowing the level of difficulty your competition has on the first page is valuable information that can help you decide which keywords to focus on and how to craft your SEO plan.

With keyword difficulty you can identify the keywords with the highest search volume and relatively low competition. These keywords are great opportunities to target and rank for and can have the greatest ROI when it comes to SEO efforts.

Keyword difficulty can also save you time by helping you identify keywords that will not require extensive SEO efforts. By identifying low difficulty keywords you can eliminate the time spent optimizing for keywords that are not attainable.

Looking Ahead

Keyword difficulty is an important metric that can bring great value to your digital marketing or SEO strategy. It provides a quick overview of the competitive landscape of a particular keyword, helps identify opportunities for targeting, and can save considerable amounts of time for any SEO professional. As with any metric, it is important to understand that keyword difficulty is not a one-size-fits-all metric and there are additional factors that need to be taken into consideration when selecting a keyword to target.

Brief Recap

In conclusion, keyword difficulty is an important metric that should be taken into consideration when formulating SEO or digital marketing strategies. It provides insight into the competitive landscape of the SERPs and provides the opportunity to identify keywords that are both attainable and have a large ROI. Understanding and interpreting keyword difficulty properly can bring great value a successful SEO strategy.