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Introduction

In the world of web traffic, knowing the Keyword Difficulty and Competition of a given keyword is critical for success. Relying on the trusted tool Semrush, this article provides a comprehensive overview of Keyword Difficulty vs Competition, from the basics all the way through advanced tactics. In it, we cover all of the key elements needed to understand and apply the differences between Keyword Difficulty and Competition, and offer examples along the way. We then wrap up with a quick review of what we learned and what to expect as we move forward.

Elements of Keyword Difficulty vs Competition

At its most basic level, understanding the difference between Keyword Difficulty and Competition involves understanding three key elements: keyword difficulty, keyword searches, and competition or attractiveness. Let's take a deeper dive into each of these elements.

Keyword Difficulty

When it comes to understanding the differences between Keyword Difficulty and Competition, keyword difficulty is the core element. Semrush's Keyword Difficulty score is a numerical rating based on the number of words in the keyword and the estimated difficulty of ranking for that keyword with Organic Search Results. The score is expressed as a value from 0 to 100, with 0 being the easiest to rank for and 100 being the hardest.

Keyword Searches

In order to gain an understanding of Keyword Difficulty and Competition, it's also important to consider the number of keyword searches that are being performed each month. Semrush provides an approximate number of keyword searches for each keyword, and this estimate is typically based on the number of searches in the last 8-9 months. The searches are then averaged to determine the approximate number of searches each month.

Competition or Attractiveness

Finally, in order to understand the differences between Keyword Difficulty and Competition, it's also important to consider the level of competition for each keyword. Semrush's Keyword Competition score takes into account the number of websites competing for a given term. The score is expressed as a value from 0 to 100, with 0 being the least competitive and 100 being the most competitive.

Examples

As we've seen, understanding the differences between Keyword Difficulty and Competition involves understanding three key elements. Let's take a closer look at a few examples.

For example, let's consider the keyword plumbing services. According to Semrush, this keyword has a Keyword Difficulty score of 90 and a Keyword Competition score of 71. This means that it would be extremely difficult to rank for this keyword, and that there is considerable competition for it.

Now, let's consider another keyword web design services. According to Semrush, this keyword has a Keyword Difficulty score of 50, and a Keyword Competition score of 68. This means that it would be somewhat difficult to rank for this keyword, but that there is still significant competition for it.

In Summary

In this article, we covered the basics of understanding the differences between Keyword Difficulty and Competition, including keyword difficulty, keyword searches, and competition or attractiveness. We provided several examples to demonstrate how these key elements work together. Finally, we wrapped up with a quick review of what we learned and what to expect as we move forward. Armed with the understanding of how Keyword Difficulty and Competition interact, you can now make better decisions when researching potential keywords and formulating search engine optimization strategies.