How to Use a Keyword Difficulty Index to Improve Your SEO Ranking
Keyword Difficulty Index
Understanding the Keyword Difficulty Index
A crucial first step for SEOs is to identify the difficulty of the keywords they plan to target -- this is where the Keyword Difficulty Index (KDI) comes in. Aimed at allowing us to quickly assess a word or phrase's popularity and ease of competition, the index offers us with invaluable insights. To better understand how to discover a KDI, and how to make use of this tool, let's dive in.
What is the KDI?
The Keyword Difficulty Index aims to indicate how difficult it is likely to be for optimizing a website for a given keyword. A high KDI score typically implies a tougher challenge for ranking against the competition while a low KDI score encourages us to continue our research to find the right keywords to target. In other words, it specifically tells us how competitive a market is and whether or not it's worth investing resources to build content around.
Just How Does KDI Work?
The KDI is based on specific metrics such as the number of existing pages fighting for the top spots in SERPs, as well as the combination of anchor text, page authority, and topical relevancy of the existing pages aiming for a top ranking. The KDI range from 1 to 100, the higher the score the more difficult it is to rank for that keyword. Ultimately, it helps to guide us in making smarter SEO decisions.
Why is KDI So Important?
KDI can help us hone our SEO campaigns and make smarter decisions along the way. With insights into how difficult it is to rank for a keyword, we're better able to identify whether it's worth pursuing to create content around a word or phrase before we even begin. Not only does this save us time in the long run, but also helps us to allocate our SEO resources more effectively for a higher return on investment.
How to Leverage KDI?
It's vital to find the right balance between keyword rankings and KDI. If the keyword you are targetting has a high KDI, it is likely that it might require a lot of time and effort to reach the top position. It is therefore essential to ensure the keyword search volume is high too, so as to justify the intense effort that might be called for.
Being wise and mindful of where to allocate resources and time is essential in SEO. So, leveraging KDI in our strategy is a smart tool which can help us to make the best decision for achieving our goals.
Methods To Discover Your Team's KDI
There are a number of methods for discovering your team's ideal KDI. This can range from using keyword research softwares which provide KDI scores for every keyword, searching KDI calculator' and picking one of the many options, or simply using an SEO monitoring platform.
Closure on KDI
By understanding the KDI or Keyword Difficulty Index, marketers can better identify what keywords are worthy of pursuing for execution in their key strategies. With the right KDI strategies, discoverability will rise and result in higher website ranking in SERPs.
The Keyword Difficulty Index (KDI) is an incredibly helpful tool for SEOs, as it can help them determine just how competitive a certain keyword is. By understanding the KDI formula and incorporating it into their strategies, marketers can learn which words will yield the best results. Leveraging the KDI also allows us to save time and resources, so it's an important metric when it comes to making smarter SEO decisions.