How To Rank Higher On Youtube

We all know that YouTube is one of the most popular video platforms, and ranking higher on it is an important goal for many passionate creators and businesses. It's a great way to reach a large audience and grow your brand. So, how can you optimize your videos to rank higher on YouTube? In this article we will delve into 8 topics that will help you achieve this goal.

Features

YouTube offers an array of features that can help you to improve the ranking of your videos. The title and description of your video play a big role in how well your videos are received by YouTube's algorithm. Additionally, the length of your video, the thumbnail, and the tags all add to the equation. Lastly, YouTube uses keywords within its algorithm to determine the quality of the video in addition to the relevance of the content.

Optimize Titles and Descriptions

When creating your videos, it is important to make sure that you are optimizing your titles and descriptions to increase the relevance of your video to the right viewers. Ensure that your title and description include relevant keywords that will help YouTube understand what your video is about. Additionally, keep your titles concise as YouTube only displays a certain number of characters.

Create Eye-Catching Thumbnails

Thumbnails are extremely important when it comes to increasing your ranking on YouTube. Thumbnails are the first step in attracting viewers to your videos and should be clear and attention-grabbing. You can create thumbnails using free online tools such as Canva that will help make your videos stand out.

Benefits

Ranking higher on Youtube has many benefits for creators and businesses. Not only will your reach increase and your videos be seen by more people, but it can also lead to more subscribers and viewers engaging with your content. Additionally, YouTube offers a variety of services such as advertising and sponsorships which are more accessible to creators that have a higher rank.

Increased Reach

The most notable benefit of ranking higher on YouTube is that it will increase the reach of your videos. As your video gains more visibility, it will show up in more search results and suggested videos, ensuring that more people see your content.

Better Engagement

With a higher reach also comes improved engagement. By optimizing your videos to appear higher in search results, you will see an increase in the number of people that are engaging with your content. This can include likes, shares, and comments which are all important metrics that will help you improve your ranking further.

Pros & Cons

Optimizing your videos to rank higher on YouTube can have some positive and negative aspects and it's important to be aware of them before diving in. Below we will discuss the pros and cons of ranking higher on YouTube.

Pros

• Increase in reach
• Better engagement
• Accessible services such as advertising and sponsorships
• Better chance of being discovered by new viewers

Cons

• Time consuming when optimizing videos
• Competition for search rankings is high
• Requires some technical knowledge of SEO
• Broader range of topics can lead to confusion

Case Studies

Looking at case studies can be a great way to learn from others that have successfully achieved a high rank on YouTube. Here are two case studies that highlight the success and strategies of two different creators when it comes to ranking higher on YouTube.

Case Study 1

This case study features a YouTube creator known as Max the Gamer. Through optimizing his titles, descriptions, and thumbnails, as well as focusing on creating content that he believes his audience will enjoy, Max has been able to increase his view count from 10,000 to over 200,000 in one month.

Case Study 2

This case study features a YouTube creator known as The Cooking Guy. Through targeting specific keywords in his titles and descriptions, The Cooking guy has managed to rank higher on YouTube and increase his view count from 20,000 to over 300,000 in one year.

FAQs

• How do I know if my video is optimized?

  You can use YouTube's Studio tool to see if your video is optimized or not. Here, you will be able to see what keywords are being used and to see the overall health of your video.

• How often should I upload videos?

  It depends on your goals but as a general rule you should aim to upload at least once a week in order to keep your audience engaged and interested.

• Are there any tools to help me rank higher?

  Yes, there are a variety of tools and services that can help you optimize your videos and increase your rank on YouTube. Some of these services include TubeBuddy, VidIQ, and TubeDiff.

Mistakes People Make

Ranking higher on YouTube can be a tedious process and there are a few common mistakes that creators make. Below we will discuss some of the most common mistakes creators make when it comes to optimizing their videos.

Unoptimized Titles

One of the most common mistakes creators make is failing to optimize their titles. When creating a title, it is important that it includes keywords that will help YouTube recognize what your video is about so that it can rank higher in search results.

Thumbnails That Don't Stand Out

Thumbnails are a crucial part of ranking higher on YouTube and having an unoriginal or dull thumbnail can lead to fewer views and subscribers. Ensure that your thumbnails stand out and are eye-catching as this will help draw viewers to your videos.

Best Practices

When optimizing your videos for YouTube, there are certain steps you can take to ensure that your videos rank higher. Below we will discuss some best practices for ranking higher on YouTube.

Research Keywords

It is important to do the necessary research into relevant keywords when optimizing your videos. This will ensure that you are incorporating the right keywords into your titles, descriptions, and tags to increase the relevancy and visibility of your videos.

Engage with Your Audience

Engagement with your audience is key to creating a thriving channel on YouTube. Make sure to respond to comments and reach out to your viewers to create a connection with them and to let them know that you are active and care about their opinion.

Summary:

Ranking higher on YouTube is a key goal for many creators and businesses as it allows them to reach a larger audience and grow their brand. There are a variety of features such as titles and descriptions, thumbnails, tags and keywords, that all play an important role when it comes to optimizing your videos. Additionally, there are both pros and cons to ranking higher on YouTube, and it's important to be aware of them before diving in. Lastly, it is important to keep in mind the common mistakes people make and the best practices to ensure that you are doing everything you can to increase your rank on YouTube.

Final Notes

Ranking higher on YouTube is important for anyone who creates content on the platform as it gives them access to an increased reach and improved engagement. By following the tips outlined in this article, you will be able to gain a better understanding of how to optimize your videos and take steps towards achieving a higher rank on YouTube.

Conclusion

Optimizing your videos to rank higher on YouTube can be a complex process but following the right steps can help you to achieve a higher rank. Features such as titles and descriptions, thumbnails, and tags and keywords all play a role in helping your videos rank higher. Additionally, understanding some of the pros and cons, as well as common mistakes to avoid, can help you to further optimize your videos. Finally, by researching the right keywords and engaging with your audience, you will be able to increase your rank on YouTube and reach a larger audience.