7 Proven Strategies to Boost Your Sites Google Ranking
Table of Contents 
- How To Get Your Website To Rank Higher On Google
- Optimise Your Website for a Mobile-First Design
- Pay Attention to Your Website's Content
- Form Relationships with Influencers & Competitors
- Understand The Importance of URLs & Headings
- Optimise Image File Sizes
- Create Online Media Releases
- Use Structured Data Markup
- Create Quality Synopses
How To Get Your Website To Rank Higher On Google
Introduction to The Topic of Website Rankings
Are you wanting to improve your website's visibility within Google search engine results? Have you found yourself spending time wondering where your website is placed in the rankings? If so, understanding the purpose of website rankings and what it takes to rank higher on Google can help you strengthen your digital presence.
In this article, we will outline eight chief points for ranking higher on Google, featuring 13-17 sub-titles. We will explain the fundamental HTML entities for all titles and sub-titles, and if beneficial, include infographics, tables, and bulleted points. Lastly, we will end with a brief recap on the information discussed.
Section 1: The Benefits of Appearing Higher on Google's Search Results
Having an authoritative presence on Google's search results offers a range of advantages for online marketers and brand owners. Recent studies have indicated that more than 60% of internet users only scroll down to the first page of a search engine whilst searching. This means that having a higher position in Google's results can potentially increase the number of views and users on the website. Furthermore, an increase in organic search visibility can also result in generating more leads and sales.
Being one of the top-ranking sites also indicates that your website is more trusted and reliable than most other sites. It adds credibility to your website, and with an insightful and informative page, users are more likely to remain on the page for longer.
Section 2: SEO Strategies to Get Your Website to Rank Higher
Optimise Your Website for a Mobile-First Design
Today, most web searches take place on mobile phones. Therefore, all websites should be optimised for a mobile-first design. This involves making sure that all images & videos, and other content, is resized to fit the mobile view, along with the text being easily readable in the small window. It is also important to check website loading speeds, as this affects website rankings.
Pay Attention to Your Website's Content
Content is King when it comes to website rankings. To rank higher on Google, you must create content that is useful and relevant to your target audience. It should also be original and full of keywords that are often searched in Google.
Researching effective keywords plays a major role in website rankings. Most of the words that are used as search terms by users should be applied as a part of your content. It is helpful to research specific keywords which people are likely to use depending on geographical location and the season.
Length of Content
The length of the content is also essential to rank higher on Google. From an SEO point of view, it is advised to have longer content (2,000 words or more). This could mean expanding on a certain topic or adding sub-topics. Longer content also attracts visitors to stay on the page for longer, which is another positive factor.
Form Relationships with Influencers & Competitors
It is also possible to increase your website rankings by forming relationships with influencers and competitors in the industry. By archiving comments and reviews on specific topics, this can contribute to quality backlinks. This shows Google that your website is being shared and seen on different websites.
Understand The Importance of URLs & Headings
When it comes to the website address, it is ideal for it to be SEO-friendly. This is a clear and direct address which states the content of the website. When choosing heading tags for titles and sub-titles, it is best to use h1, h2, and h3 HTML entities - in that order, with one primary title and several sub-titles.
Optimise Image File Sizes
It is also essential to optimise image file sizes on a website, as these are linked to website loading speeds. Larger file sizes can lead to a slower loading time, which hinders website rankings. It is best to compress the image file size to load faster and provide a smoother experience for website visitors.
Create Online Media Releases
Continuous outreach by distributing media releases and press releases increases visibility for a website. This is another effective way of gaining viewership, which can further result in more website traffic and sales.
Use Structured Data Markup
Structured data markup is a form of HTML tags which is used to categorise data. This increases the visibility of a website when people are searching specific keywords. It is a tool which is used to reply or answer questions or inquiries.
Create Quality Synopses
Summarising the content of a page in a few sentences can be beneficial for website rankings. This creates a quick preview of what a user can expect to find on the website. For each page, create a separate synopsis that best describes the content available.
In conclusion, to rank higher on Google, it is essential to optimise the website for a mobile-first design, create quality content, pay attention to keywords, form relationships with influencers and competitors, understand the importance of URLs and headings, optimise image file sizes, create online media releases, use structured data markup, and create quality synopses.
By following these tips and suggestions, your website should start ranking higher on Google search engine results. Doing so can help increase visibility, authority, credibility, website traffic, leads, and sales.
If you'd like to start taking the right steps to get your website to rank higher on Google, the first step is to ensure that your website is optimised for a mobile-first design. You should also focus on creating quality content and using various SEO strategies, such as keywords, URLs and headings, influencer relations, image files, media releases, and structured data markup.
We hope that by reading this article, you now have a better understanding of what it takes to rank higher on Google and how to implement the right procedures to strengthen your organic search visibility.