5 Simple Strategies to Help You Rank Higher on Google

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Consumers turn to search engines to narrow down relevant topics when researching information. However, to rank higher on search engines requires skill and knowledge. This article is designed to provide 8-12 topics to give helpful advice on how to improve your website's rank on Google. Through generations of search engine algorithms and understanding consumer trends, Google has created a list of criteria they use to rank sites based on relevancy. If your website includes the 8-12 topics we provide, and uses the HTML tag markup suggested to present important content on your page, then it should provide higher search engine rankings and a better website experience for visitors.

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1. Fresh Content

There is no surprise that fresh content is one of the key topics for ranking higher on Google. As technology and industry knowledge rapidly progress, it is important to continually provide timely and relevant updated content. Google rewards websites that show proof of continuous effort to offer new and better materials. For example, when people search for a particular product, you want to make it easy for them to find reviews, cost-comparisons, product descriptions, and any additional information that will support their decision process.

2. Optimized Titles and Meta Descriptions

Along with fresh content, it is important to provide optimized title and meta description tags to describe and label your website contents. This allows search engines to accurately understand the contents on your website. Further, it has been proven that titles and meta descriptions play a large role in consumer click-through rates. Formulate descriptions that are compelling and interesting. Entice readers to choose to click your website verse others.

3. User-Friendly Site

First-impression and overall user experience are becoming increasingly important factors for site rank. Considering how Google wants to provide the best experiences for its users, usability should be a major focus on your website. When consumers are provided with an intuitive and user-friendly website interface, they will be more likely to stay on your website much longer. Create website layouts that are well organized. Categorize your contents in a way that is both consumer friendly and search engine friendly.

4. Quality Links

Just as with fresh content, quality links are valued greatly by search engines. Quality links include those to trusted and authoritative sources. This provides creditability to your website and promotes easier navigation to support higher web rankings. Quality links can include internal linking, external linking, linking to social media sites, etc. Strategically connecting to quality sources will generate greater credibility for website optimization.

5. High Quality Images

Search engine algorithms have become more advanced with multimedia recognition and understanding. One example is the utilization of high-quality images being utilized on websites. This includes appropriate file type (e.g., jpg, png, etc.) and resolutions (300 ppi). Images add aesthetic appeal to online content, plus provides the opportunity to include more descriptive content to support SEO goals.

6. Mobile-Friendly

Consumers commonly turn to mobile devices and tablets when searching for something online. Make sure your website is mobile-friendly and that all the features you have on the traditional website can be viewed on mobile devices. Additionally, mobile search algorithms prioritize mobile friendly websites. As such, a mobile-friendly website not only provides better experiences for customers, but increases chances of higher rankings on search engines.

7. Page Loading Speed

A factor that many overlook is the loading speed of their website. Page loading time can significantly affect on-site conversion rates. If a consumer has to wait a long time for a web page to load, they are more likely to get frustrated and move on. Additionally, Google algorithms are able to see slow page loading time and therefore your rank may suffer. A few tips include optimizing the size of your images, minimizing use of plugins and redirects, and compressing files.

8. Search Engine Optimization and Webmaster Tools

Search engine optimization (SEO) and webmaster tools are valuable tools to track and record the performance of your website. You should use SEO to track your website's organic traffic and keyword ranking. On the other hand, webmaster tools will help you find and fix indexing problems. Taking advantage of the free tools provided by Google (search console, analytics, etc), will help identify keyword opportunities and increase website visibility.


For website owners and managers who want to rank higher on Google, there are 8-12 topics to consider on your journey. Additional subtopics have been included to provide greater detail and understanding of each topic. If you follow the HTML tag markup suggested, and include the topics discussed, your website should provide higher search engine rankings and a better website experience for visitors.